Can I use this for a real consulting firm?

Yes, that's the whole point. This structure is built for professional services.

Can I customize the design?

Yes. Every section, layout, and color token is built with flexibility in mind. Swap, remove, or restyle as needed.

What's the best way to start customizing?

Pick a homepage, rewrite each section in your own words — or keep the structure and simply swap in your branding.

Does this include a Figma file?

Yes — you'll get access to a clean, variables-based Figma system once you purchase.

Is this template optimized for CMS?

Absolutely. Insights, case studies, services, and even testimonials are CMS-ready.

Is Haldenmiller a real consulting firm?

No — this is a fictional brand created to showcase the template. But everything you see is fully editable and modular.

Brand Independence Index | Measure Your Decision Readiness

The Brand Independence Index is a free self-diagnostic that reveals where unresolved brand decisions are creating dependency, friction, and delay.

It shows you where direction is clear, where it isn't, and where progress is being slowed by decisions not being made or held.

This is not a personality test and will not validate your assumptions. It will ruthlessly expose why your brand isn't growing effectively.

Take the Index

What the Index reveals

The Index examines how brand decisions perform once pressure is applied across three forces. This is to determine whether a brand can operate independently.

Clarity

Have the core decisions about who you are, who you’re for, and what you prioritise actually been made and articulated clearly?

Open window overlooking calm sea under clear sky at dusk or dawn.

Capability

Are decisions always executed without friction, escalation, or reliance on external support? Or do they break down once delivery begins?

Person holding a piece of salmon nigiri sushi between their fingers over an open palm.

Commitment

Once decisions are made, do they hold under pressure or are they reopened, softened, or second-guessed?

Close-up of a tennis player tossing a tennis ball before a serve, wearing a white skirt and holding a racket.

How it works

In under 10 minutes, the Index will surface the decisions you’ve been avoiding, whether consciously or not.

You’ll answer a series of direct, deliberately uncomfortable questions.

The Index will assess:

The decisions you make about who you are, who you’re for, and what you prioritise.
How those decisions how up in messaging, behaviour and delivery.
How consistently others can act on those decisions, without clarification or correction.

The Brand Independence Index is for leaders who are tired of revisiting the same decisions, want progress without constant clarification, and who need decisions to translate into action.

Confront your decisions

This isn’t about marketing or visuals. It’s about whether your direction actually turns into action. Start with the Brand Independence Index.

Take the Index

Frequently Asked Questions

Brand Independence explained

What is Brand Independence?

Brand Independence is a Decision System designed to help leaders own and hold critical brand decisions internally. It exists to reduce dependency, remove ambiguity, and ensure direction turns into action, not debate.

What is the Brand Independence Index?

The Brand Independence Index is a short diagnostic that exposes where unresolved brand decisions are creating dependency, friction, and stalled progress. It’s the entry point to the Brand Independence system and is completely free to use.

Is the Index a brand audit or maturity score?

No. The Index does not assess brand aesthetics, marketing performance, or maturity levels. It focuses on decision quality. Where decisions are clear, where they’re breaking down, and where avoidance is quietly costing momentum.

Who is Brand Independence for?

Brand Independence is for founders, CEOs, and senior leaders responsible for brand direction who are tired of revisiting the same decisions and want progress without constant clarification, consensus, or external validation.

What happens after I complete the Index?

The Index shows where decisions are unresolved and what needs attention next. To help you begin, Brand Independence offers decision tools designed to force clarity, commitment, and execution, starting with the decisions that matter most right now.

Is Brand Independence an agency or consultancy?

No. Brand Independence is not an agency and does not provide ongoing consultancy by default. It’s a system designed to help leaders make and hold decisions internally, reducing reliance on external support over time.